Leveraging Social Network for Brand Awareness
Social networking sites are becoming an important business tool for brand awareness. In the Indian context they would have immense reach among the young audience that connects through the internet. This audience constitutes a large market place in the medium to long term perspective.
Social Networking companies were asked the following questions:
1) A recent report (by tyroo media) states that social networks are better for Branding than ROI based advertising. Do you agree? and Why?
2) Given the above answers, What are the various branding/roi driven advertising opportunities available on your social network?
3) Compared to networks like orkut and facebook which are international but have a large indian userbase how is your network positioned for advertisers? What kind of brands advertisers should look at you?
4) By when do you see social networking as a business to become profitable?
Read more about their answers on WATBlog.com
